Electronic shelf tags or point of purchase displays based on electronic paper technology produce innovations in the field of merchandising.
Electronic paper-based systems raise the efficiency of store management by saving labor involved in installing and replacing shelf tags or point of purchase displays, reducing purchasing opportunity losses through timely display changes, and eliminating price display errors.
Bridgestones electronic paper display module can read barcodes or 2D codes, and display a range of contents such as product images and information about where the product originated.
In addition, electronic paper reduces the environmental load because it eliminates paper.